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Short form scholarship on digital poetry.

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"Campbell's Soup Town" by Young Hae Chang Heavy Industries

March 19, 2012
This piece was commissioned as part of the Edge of Elsewhere project in 2010 and exhibited in January 2011 in the Campbelltown Arts Centre near Sydney, Australia. As part of the project, the Campbelltown City Council announced workshops with YHCHI as follows:
In the iconic text animation style of Young-Hae Chang Heavy Industries, the finished work will tell a story of a futuristic city, dreamt up by participants using the animations they develop in the workshops.
The resulting narrative is deliciously absurd story of a town taken over by Campbell’s soup company in which "everything is made from soup and for soup." The narrative that follows is a wicked critique of neoliberalism, factory towns, corporate appropriation of the world, pop and op art, with reverse Soylent Green undertones and could be described as a kind of science fiction magical realism. The original electronica music is kitschy enough to be described as cheesy (pardon the pun, but this piece is full of them), enhancing its self aware campiness. Wait about 10 seconds after what seems to be the end, it isn’t, and you don’t want to miss the last morsel of this delectable work.
Read this work ELMCIP
Entry by: Leonardo Flores
Categories: 2011, aural, e-poetry, Entries, Flash, poetry, scheduled, 2011
Author(s): Young-Hae Chang Heavy Industries

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