
10:01 is a hypertext novel set in a movie theater during the ten minutes running up to the screening of the film. The text was published in 2005 in The Iowa Review Web. It consists of the image of a darkened cinema where black silhouettes sit in various rows. This image serves as one of the possible ways to navigate the text. By clicking on a figure, we read from one to five texts, each of them advancing the narrative. The text can also be navigated by using the time bar, but the reader does not feel constrained to read it chronologically. Each of the characters has its own story, which is told by an omniscient narrator that has access to their innermost feelings, hopes, fears and desires.
Even though critics like Alice Bell, Astrid Ensslin and Hans Rustad describe it as a “Web-based version of Olsen’s print Novel” (Analyzing Digital Fiction, Routledge 2014), the authors state in the credits that: “A print version of 10:01 that complements rather than reiterates this hypermedial version is available from Chiasmus Press.”
The novel is built using a combination of HTML and Flash, which allows video and sound when required by the story. The sounds represent a particularly significant contribution to this work, by setting both tone and pace. The text also presents hyperlinks (although some of them are broken) which alternatively illuminate or complicate it. The brilliancy of this work resides in the shifting tone, from harsh and critical to satirical and funny. If you would like to know how a real shrunken head ends up in a cinema in the Mall of the Americas, you should read it. You might also discover that “America… is a land of excellent pies.”

Featured in The Electronic Literature Collection, Volume 1.