Open “Right Action” by Franz Ferdinand
“Right Action” is a music video that incorporates static and kinetic typography from Scottish alternative rock band Franz Ferdinand. In the video, as the band performs the song, the music video progressively shows the viewer the lyrics to the song, every time with a different variation as to the form of how the word is written out. Aside from the typography, the music video also contains various images that appear to associate themselves one way or another with the lyrics of the song. When the band is shown in the video they are blended into the background while the images that cover both the background and the foreground of the video have brilliant colors, attracting more attention to the images and typography than the band itself. The blend of typography, color schemes, and almost subliminal messages through its images makes the video keep the viewer ever so attentive.
