“The Answer is No (@YourTitleSucks)” by Jason Eppink

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Twitter      Home     Notifications     Discover     Me  Search query Search      Direct messages     Settings and help      Everything     People     Photos     Videos     News     Timelines     Advanced Search      All people     People you follow      Everywhere     Near you  Who to follow · · View all BuzzFeedVerified account @BuzzFeed SlateVerified account @Slate GawkerVerified account @Gawker Popular accounts · Find friends United States Trends · Change      #nationalbestfriendday     #JrNation     #NASCARonTNT     Bye NYC     #DaleYeah     #pewds     Rick Rostrich     Junebug     Russell Martin     Felix Hernandez      © 2014 Twitter     About     Help     Terms     Privacy     Cookies     Ads info     Brand     Blog     Status     Apps     Jobs     Advertise     Businesses     Media     Developers  Search Options Results for @yourtitlesucks Top / All      People · View all         The Answer Is No @YourTitleSucks     Leonardo Flores ‏@Leonardo_UPRM 19m      @YourTitleSucks You can read my current reviews of bots in http://iloveepoetry.com  and they're compiled here: http://iloveepoetry.com/?p=5427      Expand         Reply         Delete         Favorite     Leonardo Flores ‏@Leonardo_UPRM 35m      Hey bot-makers, does anyone know who authored @YourTitleSucks? I really hope the bot doesn't answer my question... #botally #bot     Expand         Reply         Delete         Favorite     Michael Omer-Man ‏@MikeOmerMan 22h      Cc @YourTitleSucks RT @AlArabiya_Eng Is this Mexican Kim Kardashian lookalike the leader of a drug cartel hit squad? http://english.alarabiya.net/en/variety/2014/06/07/Mexican-Kim-Kardashian-lookalike-thought-to-be-new-leader-of-hit-squad.html …     View summary         Reply         Retweet         Favorite     Jonathan Miller ‏@jonathanmiller Jun 7      Thx! already follow latter RT @matthewshadbolt: .@jonathanmiller You need to meet our good friends @YourTitleSucks & @SavedYouAClick     Expand         Reply         Retweet         Favorite      Favorited by The Answer Is No     mike hapner ‏@mikehapner Jun 5      Thanks to @YourTitleSucks - I now answer "No" [in my head] to dumb/most emails I get.     Expand         Reply         Retweet         Favorite      Followed by Object Lessons     Mateo Sewillo ‏@mateosewillo Jun 4      thanks to @SavedYouAClick and @YourTitleSucks for boosting my productivity     Expand         Reply         Retweet         Favorite     Dave Sattout ‏@davesattout Jun 4      "@YourTitleSucks: No. RT @jezebel: Does Twitter have a problem with condoms?" @jononet #jonolookingreallynice @JoshAhearn @chrisjwilcox     Expand         Reply         Retweet         Favorite     Dave Sattout ‏@davesattout Jun 4      "@YourTitleSucks: No. RT @telegraph: Is there ever such a thing as a 'good death?" @jononet #jonolookingreallynice @JoshAhearn @chrisjwilcox     Expand         Reply         Retweet         Favorite     Rutger After Hours ‏@dbx997 Jun 4      Follow @YourTitleSucks for the answer to life's questions     Expand         Reply         Retweet         Favorite     Dave Sattout ‏@davesattout Jun 3      "@YourTitleSucks: No. RT @slate: Are hurricanes named after women more dangerous?" @jononet #jonolookingreallynice @JoshAhearn @chrisjwilcox     Expand         Reply         Retweet         Favorite     Sarah Hopkins ‏@seh Jun 3      I have stopped clicking links and now just follow @SavedYouAClick and @YourTitleSucks     Expand         Reply         Retweet         Favorite     Neal Ellis ‏@itsneal Jun 1      I'm loving this trend of click bait spoilers - @YourTitleSucks, @SavedYouAClick. Now we just need a way to subvert native advertising junk.     Expand         Reply         Retweet         Favorite     Vinod Chandramouli ‏@vinodc Jun 1      .@YourTitleSucks is the greatest twitter user. Every tweet is gold !!     Expand         Reply         Retweet         Favorite      Followed by tofu     David Yanofsky ‏@YAN0 Apr 29      This bot is pretty terrible at it's purpose: @YourTitleSucks     Expand         Reply         Retweet         Favorite     David Yanofsky ‏@YAN0 Apr 29      Actually, Maybe RT @YourTitleSucks No. RT @TheAtlantic Is your job at risk from robot labor? Check this interactive http://theatln.tc/1pKsJYT      View summary         Reply         Retweet         Favorite     Mike Hogan ‏@mike_hogan Apr 23      I hope there is an actual sad, obsessive human responsible for @YourTitleSucks and not some self-righteous bot.     Expand         Reply         Retweet         Favorite     Brian A. Hernandez ‏@BAHjournalist Mar 25      LOL to this user name. RT @YourTitleSucks: No. RT @mashable: Ellen's Oscar Selfie Tweet Deleted: Is a Bug to Blame? - http://on.mash.to/1fgFvnH      from Manhattan, NY     View photo         Reply         Retweet         Favorite     Chris Megerian ‏@ChrisMegerian Mar 6      Is @YourTitleSucks the funniest Twitter account mocking journalistic cliches since @HuffPoSpoilers?     Expand         Reply         Retweet         Favorite     Tim Bradshaw ‏@tim Feb 20      I think we disproved Betteridge's law. C'mon @YourTitleSucks I dare you. RT @fttechnews Is $19bn a lot of money? http://on.ft.com/1fCzdi2      Expand         Reply         Retweet         Favorite  Profile summary The Answer Is No Tweets Following Followers 12.1K 1 1,348 The Answer Is No @YourTitleSucks follows you  We answered your headline for you. (According to Betteridge's Law of Headlines)  en.wikipedia.org/wiki/Betteridg…      The Answer Is No ‏@YourTitleSucks 4h      No. RT @guardian: Is the Trojan horse row just a witch hunt triggered by a hoax? http://gu.com/p/3qv62/tw      Details     The Answer Is No ‏@YourTitleSucks 5h      No. RT @motherjones: Is it legal to try executing someone twice? http://mojo.ly/1pdzsap  pic.twitter.com/BsHsK6zyY5     Details  Go to full profile
Open “The Answer is No (@YourTitleSucks)” by Jason Eppink
This bot tirelessly applies a principle described by Betteridge’s law of headlines, which states that “Any headline which ends in a question mark can be answered by the word no.” This has become a kind of litmus test for sloppy and sensationalist journalism, and the bot relentlessly applies by detecting question headlines in Twitter by newspapers, magazines, and journals and retweeting the headline with the answer: “No.” Or in Eppink’s words:

The Answer Is No serves a public purpose by watching Twitter for instances of journalistic uncertainty and answering them for the benefit of the publication and its readers.

Whenever we access websites, newsfeeds, or social networks, we are exposed to material designed to capture our attention, materialized by a much sought-after click that leads deeper into attention grabbing material. In print-based journalism, this developed into the convention of the headline, which could command attention of people walking by a newsstand. This basic tool from print media has ported nicely to the Web, but as online advertising models have emerged to reward numbers of site visits, headlines have been sensationalized to become what is known as clickbait. For an analysis and examples of manipulative uses of headlines, read Michael Reid Roberts’ article on the rhetoric of clickbait as seen in sites like Upworthy and BuzzFeed.

A response from community members is the creation of Twitter accounts dedicated to fighting clickbait. This article discusses how @HuffPoSpoilers and @SavedYouAClick are two examples of accounts that crusade against this increasingly commonplace and irritating practice. And while these are human-powered efforts and can therefore provide more versatility in their output, there’s something fascinating about a principle that can be reduced into a simple algorithm and executed endlessly by a bot.

“The Answer is No” immunizes its followers from a cheap rhetorical ploy by reminding them of Betteridge’s law and offering examples of question headlines, all responded to with the computational equivalent of a rubber stamp, as can be seen below:

Reading these articles reveals that the answer is indeed no, or that there isn’t enough data to provide one, yet the article simply seeks to attract attention. Is it 100% accurate? No.

But it is right often enough to train you think before you click.

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